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As a global company, Webroot needed a trust factor to represent our brand and logo while supporting our APAC Team. Inform has done both with success and professionalism. They’re intellect and ability to translate value to our customers is essential to our business. What makes Inform unique is their dedication to their partners and willingness to work with the partner based on various models. They are flexible and able to pivot with us as our company changes.
I particularly like that Inform are extremely collaborative and this makes working with the company ideal. In summary, the experience of working with Inform is exemplary. They have historically done very well for our company and they continue to produce impressive results today. I would recommend Inform to others.
“I approached Inform because I needed to work with an established agency who had both a media arm and a demand generation arm. Their flexibility allowed us to re-shape our program as our goals and direction changed, consequently meaning that we were able to maximize our investment, deliver results and uncover new opportunities for our sales team to follow up on. I’d recommend working with Inform if you’re after an honest agency who will work with you to deliver your goals.”
I approached Inform because we were working on a broad range of IBM campaigns with multiple partners. We were interested in Inform’s performance and started engaging them directly on trial campaigns, in order to gauge the level of lead quality. Inform certainly did not disappoint.
Inform helped me by fulfilling all the campaign objectives we presented to them, and even with client issues and questions, Inform has always been ready to offer their assistance. Inform has always actively participated in telephone conversations with our clients, using their market and technical expertise to add considerable value to the discussion. Inform’s subject area expertise has undeniably assisted us in obtaining more lead generation campaigns. Their knowledge within the industry has helped with a lot of our strategy and planning for the client.
One thing I particularly liked was their higher quality leads compared to other vendors we have worked with in this market.
The results for each campaign have always been was great and we never had any issues with any of the campaigns we have ran with Inform. Any leads questioned were always readily addressed by determining appropriate solutions.
Inform’s company culture and work ethic of maintaining an open relationship is also one of their most impressive traits. I found the experience of working with Inform very easy and enjoyable as they have been prioritised transparency with us from day one. They have always been transparent with what they can and cannot deliver in terms of campaign outcomes, and the lead criteria agreed upon have always been met.
I would recommend Inform to people who need pipeline-building or lead generation results within any market as their performance transpires throughout our global regions also. They have been great to work with and we will continue to keep them within our plans.
We had a gap in our channel business where new leads were not being discovered by HP and distributed to partners. We needed an agency with experience at dealing with large multi-national organisations, that knew the landscape we worked in, as well as having experience working in the channel market. This is why we chose Inform, because of their experience and history of dealing with large customers, partner familiarity and their industry knowledge.
Through business alignment and strategy, we were able to work with Inform to create targeted campaigns to ensure category business needs were met. Informs end-to-end management was a huge advantage, they create an end to end journey and it’s all done under one roof. They provide realistic deliverables and target setting and often manage to exceed expectations.
Inform provide a unique experience as they really understand what a successful campaign looks like, they appreciate the channel model workings and the overall experience of working with the team is fantastic. I personally have a great relationship with the team at Inform, my client manager and campaign manager.
The overall experience is extremely positive, they are quick to respond, collaborative, proactive and they know the industry. We first started working with Inform in January 2013 and continue this partnership today. We now use Inform for our always on SMB campaign and incremental quarterly campaigns. I would actively recommend Inform to others and have already have done so to HP GSB and HP New Zealand.