B2C

Business to Consumer

Marketing
Many things influence consumers but it is well known that Brand and Marketing power is a game changer, where the digital medium continues to be the most evolving and opportune frontier. Consumer behaviours and demands are changing faster than ever. They want to browse and research with more higher levels engagement, stimulation and result. Our approach incorporates Digital brand activation, Customer experience and Sales conversion. We provide creative, production, activation and the conversion to support digital consumer marketing and sales.

Digital Advertising

Digital continues to be the medium of choice for the consumer. With the ever-continuing transition of TV, Movie, Video, Social, Mobile, Research, Buying …. and the list goes on, it is essential to know where to be with what. Audience, contextual placement and advertising creative need the modern execution dynamics to cut through and ensure you stand out. Inform have the tools and services to ensure you optimise your Digital opportunity.

Search, Social, Native and Video

Marketing in the Digital space brings new channels which are very specific to user behaviour and the Digital dynamic, these include Search, Social, Native and Video. We are experienced in designing and activating these channels to drive the results you need.

Content and Digital Presence

Creating the right content to suit the audience and ensuring its availability is essential. This spans website, campaign and other forms of presence such as Social. At Inform we offer a full Creative, Content and Digital Presence service including Web and Landing page to ensure that your online content is always optimised for audience and campaigns.

ENGAGEMENT MARKETING

Personalisation and profile-based marketing automation is a key layer to ensuring that you have mass reach efficiency yet can still provide that one to one experience that a consumer is looking for. Today this integrated across email, social, SMS, web and digital advertising. With data and database at its centre, it is possible to build out automated programs across the whole customer life and also at a campaign level.

Audience Behavior

Understanding audience behaviours from site traffic through to the modern buzz of Artificial Intelligence is essential in optimising performance. We incorporate important tracking and behaviour capture and analysis to improve activation and results.

B2C Work
Below are just some of the clients we have helped with their business-to-consumer needs. Click on the logo for more information. You can also Click Here to see a wider range of our work.
Phytologic Knowledge College
Phytologic Knowledge College
Phytologic Knowledge College
Phytologic Knowledge College
Phytologic makes and distributes Australian Health Care products and Anthogenol anti-aging products through a network of over 1500 stores and consultants. To support and enable the network, Inform have developed an Online agent portal which provides training course materials, product information and vital
Blooms Health
Blooms
Blooms
Blooms Health
Blooms Health Products 100% Australian owned and made premium natural supplement range, the highest quality available since 1938. Inform provide Digital Marketing campaigns including Facebook, Digital Display and Email Marketing.
Mercedes Benz Customer Research
Mercedes Benz
Mercedes Benz
Mercedes Benz Customer Research
Mercedes-Benz, premium cars and a premium brand. For the last 8 years Mercedes Benz have measured the performance of their dealerships using an application developed by Inform. This application enables data collection and measurement through in-store customer interviews and collates this into critical analytics and reporting across important assessment areas including Service, Customer Satisfaction, Value and Competitive influencers.
Westcourt
Westcourt
Westcourt
Westcourt
Westcourt General is one of the top national insurance authorised broker network’s in Australia, providing the support and solutions that empower people to start and grow their own insurance broking businesses. Inform provide a full suite of Digital Marketing solutions. This starts with Westcourt’s web presence including their website design and maintenance as well as search optimization. Westcourt have a 150 strong broker base and Inform have developed a low cost, high featured package which enables each broker to have their own personalized web presence for local lead generation and local servicing.