Business to Consumer
Digital continues to be the medium of choice for the consumer. With the ever-continuing transition of TV, Movie, Video, Social, Mobile, Research, Buying …. and the list goes on, it is essential to know where to be with what. Audience, contextual placement and advertising creative need the modern execution dynamics to cut through and ensure you stand out. Inform have the tools and services to ensure you optimise your Digital opportunity.
Search, Social, Native and Video
Marketing in the Digital space brings new channels which are very specific to user behaviour and the Digital dynamic, these include Search, Social, Native and Video. We are experienced in designing and activating these channels to drive the results you need.
Content and Digital Presence
Creating the right content to suit the audience and ensuring its availability is essential. This spans website, campaign and other forms of presence such as Social. At Inform we offer a full Creative, Content and Digital Presence service including Web and Landing page to ensure that your online content is always optimised for audience and campaigns.
Personalisation and profile-based marketing automation is a key layer to ensuring that you have mass reach efficiency yet can still provide that one to one experience that a consumer is looking for. Today this integrated across email, social, SMS, web and digital advertising. With data and database at its centre, it is possible to build out automated programs across the whole customer life and also at a campaign level.
Understanding audience behaviours from site traffic through to the modern buzz of Artificial Intelligence is essential in optimising performance. We incorporate important tracking and behaviour capture and analysis to improve activation and results.