Information Technology

Inform was founded from the IT Industry. Its owners and leaders have first-hand IT Industry experience in sales, marketing and technical. This has created a service that is based on a 30-year experience span in the Industry.

Today, Inform has unique assets and executions that lead the industry in IT audience engagement, sales and marketing across ANZ and the APAC region. Our clients include the world’s leading IT companies and we have been producing outstanding results for over 15 years.

We have a multi-channel offering covering Digital, Media, Tele and Email Marketing combined with our own audience set and our own IT publication. We work with clients on a campaign or full marketing partner outsourcing basis.

  • Solutions Putting it all together to produce the marketing objectives and tactics you need
  • Assets What we own, in order to create a unique offer and enable outstanding results
  • Services The people, the skills, the executions that perform the work
Account Based Marketing
Our ABM solutions are advanced and enable both short-term lead generation and longer-term brand and relationship building. We combine data sets including our own extensive database to reach a specified Account list and Decision Maker profile. We integrate Digital Advertising, Email marketing and Telemarketing along with advertising, content engagement, data gathering and lead generation.
Lead Generation and Sales Pipeline
We cover campaign lead generation, program integrated nurturing and inside sales lead conversion services based on service and Cost per Lead (CPL) models. Lead specifications range from customer engagement through to fully qualified sales pipeline ready MRL, MQL, SQL, BANT.
Our digital solutions include ABM, engagement marketing, digital build, audience build and retargeting. Using Audience and Contextual approaches our Media reach combines programmatic with premium IT and Business publications. Our service includes Creative, Production, Content, Media, Website and Landing page.
Channel Marketing
We provide comprehensive vendor channel marketing services including MDF support, channel partner engagement, campaign delivery, lead generation, lead distribution and channel packaged marketing services. Our execution capabilities combined with a managed service approach means that we can help optimise your channel go to market strategies.
Audience Building
It is key for IT vendors to develop their own data and audience. We offer data, research and activation services to build databases and develop Digital audiences. This gives our clients a superior reach and enables them to have higher long-term marketing yield.
Marketing Surveys
We provide market and customer surveys. This includes a full tele and online survey service from design through activation through to result and findings. We are able to reach and engage specific listed audiences such as a Customer base or broader market-based audiences.
We own our own Database comprising over 500,000 organisations across ANZ, ASEAN and APAC. This is fully populated with IT and Business decision maker profiles including key information such as industry, employee size, and decision maker job function. This data consists not only of tele and direct marketing reach but also includes active subscribers to Informs publications as well as Digital data reach.
ITUPDATE – IT Publication
Inform is the owner of ITUpdate an ANZ and APAC IT publication. This publication enables IT decision makers to review and research the latest IT vendor marketing offers including Events, Webinars, Whitepapers, New Products and PR releases. This enables IT vendors to publish this information directly to this audience.
ITUPDATE – Email subscribers
ITUpdate has a significant email subscriber base with daily newsletter and feature communications. This email subscriber has a high engagement rate with open and interaction rates above industry averages.
Digital Audience
Inform operates its very own Data Management Platform. This platform enables an extended audience reach such that its Audience can be communicated to across all open exchange media inventory. This additionally combines 1st,2nd and 3rd party audiences to provide even greater reach.
Marketing Platforms
Inform has extensive marketing platforms covering Marketing Automation, Digital Audience Management, Advertising buying and delivery, Data Management, Site hosting and management, Email Marketing and Telemarketing. This enables a significant delivery and solution capability.
Tele Centre
Inform has 2 Telecentres, 1 in Sydney and 1 in Manila. These Telecentres produce a 150 seat capability to cover all forms of teleservices. These centres include tele operator facilities and environment, call centre technology and includes multi-language capability across ANZ and APAC.
Creative and Content
We develop creative concepts, design and content specifically for IT and Business Decision maker audiences. Whether this is designing for scratch or localising your global assets and content, we understand the IT audience and can produce the right communications content and creative.
We have in-house skills to design and activate digital. This includes advertising, media, search, social, email, web and application development.
Our marketing services design and implement programs and campaigns around key objectives such as Brand Awareness, Lead Generation and Audience Acquisition. This includes a multi-channel approach and comprehensive Campaign Management.
Our media services plan, buy, activate and optimise digital media channels. This covers programmatic and direct publisher as well as important integration and quality approaches such as Ad serving, Attribution optimisation and brand safety.
We have fully managed tele services which are customised to give you precisely the representation and result outcome you need. Our Telemarketers are versed and qualified with IT knowledge and skilled and capable of engaging IT professionals, managers, subject experts and C-level decision makers.
We provide specialised resourcing for IT Sales, Marketing and Customer service. This includes contractor provisioning, full recruitment as well as dedicated named resources working from Informs offices. This provides key IT marketing roles such as Inside Sales, Lead generation and Marketing support. In addition, our Resourcing services cover all roles or vacancies you might have.
Dell Technology is one of the largest IT companies in the world with 138,000 employees. Inform provide Dell with integrated Publisher, Media, Content Syndication and Telemarketing services. Working across multiple brands to achieve significant quarter on quarter marketing delivery and results.
HP is the leading innovative global PC, Printer and Accessories vendor. Inform provide HP will with multiple services across many divisions across ANZ and APAC. This includes Lead generation, Digital Marketing and Media, Marketing systems and Outsourced resourcing.
Hewlett Packard Enterprises is the one of the worlds leading high-end technology and services vendors. Inform provide an APAC wide service across all product and technology divisions. This includes full Digital Marketing, Media and Lead Generation services.
Akamai is a global specialist content delivery network, security and cloud services provider. Inform provide Akamai with Account Based Marketing services incorporating Digital, Lead Generation and Inside Sales service. This provides comprehensive multi-channel coverage and sales qualified sales pipeline delivery.