Not For PROFIT
Google Grant and Search
Google Search is a key strategy for Not for Profit, and it includes Google funding $10k of paid search activity every month. Google will, in fact, increase this above $10k based on performance and qualification criteria. At Inform we know how to administer, activate and optimise the grant and blend this non-grant paid search activities in order to get the very best overall performance from the Search channel.
Fundraising and response campaigns
We are experienced in fundraising and response campaigns. These tactics are heavily ROI orientated and range from donation through to membership and enquiry. Our capability includes developing communication tactics and strategies and executing campaigns over multiple channels including Search, Display, Video, Email and Tele.
We can help develop and optimise an NFP’s digital capability. With more audience online all the time, it imperative to have the Digital presence including Web page, Landing page, Audience applications, Social presence and Customer service as effective and as automated as it can be.
Email and Engagement Marketing
We have been involved in Email Marketing for 17 years and today we provide many services which optimise an organisations reach and use of this medium. We not only provide Email Marketing as a service, we also offer platforms such as Marketo (Marketing Automation platform) as well as database related services including CRM integration and database acquisition and cleaning.
We have a comprehensive outbound capability covering Tele, Email, Web and Digital. This includes a full-service Telecentre, integrated email, advertising and destination web and landing pages. This outbound capability offers large volume, scale communications for multiple purposes.
Our inbound services cater for multiple inbound dynamics so that you never miss the optimum handling of inbound activity. We offer outsourced call centre, overflow services, inbound email, web chat and online form management
Our resourcing services offer many flexible and cost-effective job and labour services. This ranges from contract and temp staff, through to low-cost staff outsourcing.