Audience Solutions


MARKETING PLATFORM & AUDIENCE CHANNELS

Live Intelligence and Content for IT Decision Makers

ITUpdate is Inform's proprietary marketing platform providing comprehensive audience solutions and content distribution across IT and Technology decision maker communities.

Unique Decision Makers

Access to extensive IT & Tech professional audience

Leading IT Brands

Trusted platform for major technology companies

390K

IT contacts from across ANZ and ASEAN

20

Unique IT job function persona

36

Industry Segmentation

9

Targeted Country Markets

ITUpdate is a content publication website and email circulation where IT vendors can post content to an IT Decision Maker audience. The IT Decision Maker audience is able to find and engage with content that assists their pre-sale research and technology education. The ITUpdate audience consists of website users, email subscribers as well as decision maker and organisational profile information and database.

The platform has a specific orientation around IT topics such as Datacenter, Networking, Security, EUC, Enterprise Applications, IT Management, Communications, Data and Automation.

A visitor and subscriber can:
  • Search and browse vendor content
  • Setup Follows of Vendor and Content Type (to receive preferred content streams and new publication notifications)
An IT vendor can:
  • Create a profile page including contact request
  • List and publish content for free
  • Advertise and promote through paid options
    • Sponsored Site Content
    • Email Marketing
    • Telemarketing campaign
  • Access value added marketing tools such as Event Check In and Hero Content production

Live Content from ITUpdate

Event
Kaseya Connect Asia Pacific 2026

17 - 19 Nov 2026 - 8:00 AM to 5:00 PM AEDT - Sydney, Australia

Boost your expertise with 20+ hours of networking, 100+ exclusive executive meetings, and comprehensive training. Learn about managed services technology, automation innovations, and data resilience solutions tailored for MSPs and IT professionals.

Event
Mimecast Elevate Sydney 2026

20 Aug 2026 - 9:00 AM to 5:00 PM AEST - Sydney, Australia

Experience expert-led sessions packed with practical cybersecurity information. Participate in thoughtful workshops covering AI-powered email protection, peer discussions with real-world learnings, and early access to Mimecast security leader insights and innovations.

Event
SAP ALM Summit APAC 2026

21 - 23 Jul 2026 - 9:00 AM to 5:00 PM IST

Elevate your ALM strategy through real customer stories and interactive labs with SAP specialists. Explore how SAP's integrated toolchain—Cloud ALM, Signavio, LeanIX, and embedded AI—accelerates business transformation while completing your Solution Manager migration.

Event
SAP Academic Community Conference APAC 2026

13 - 17 Jul 2026 - 9:00 AM to 5:00 PM WIB

Unite with educators globally to explore innovative ways of integrating SAP into classrooms. Share best practices, gain expert insights, and prepare tomorrow's leaders for today's challenges through collaborative learning and technology intelligence discussions.

Event
CommsDay Summit 2026

2 - 03 Jun 2026 - Sydney, Australia

Australia's premier telecommunications gathering unites 400+ industry leaders to explore cutting-edge innovations in 5G networks, fiber infrastructure, AI-driven networking, and sustainable telecom solutions. CommScope showcases next-generation connectivity technologies transforming digital infrastructure across the Asia-Pacific region.

DISTRIBUTION CHANNELS

Audience Platforms

Multiple channels to reach your target IT & Tech audiences

Website Audience Platform

ITUpdate Content Portal - Premier IT content destination

Digital Platforms

LinkedIn, Google, Programmatic advertising

Social Platforms

Engaged IT professional communities

Email Marketing

Direct engagement with decision makers

B2B IT DM's
ANZ and ASEAN Web, Digital, Email, Tele

Global Reach Contextual Ads, Display Ads Search, Web, YouTube, Gmail

B2B IT DMs Most Comprehensive Global Data Leads, Ads, Connections

B2B & ABM Audience Global Reach Intent-based Segments Programmatic Display, Web, Native, Video

B2B & ABM Targeting Global Reach Semantic, Contextual, & Programmatic