Audience Solutions

MARKETING PLATFORM & AUDIENCE CHANNELS

Live Intelligence and Content for IT Decision Makers

ITUpdate is Inform's proprietary marketing platform providing comprehensive audience solutions and content distribution across IT and Technology decision maker communities.

Unique Decision Makers

Access to extensive IT & Tech professional audience

Leading IT Brands

Trusted platform for major technology companies

390K

IT contacts from across ANZ and ASEAN

20

Unique IT job function persona

36

Industry Segmentation

9

Targeted Country Markets

ITUpdate is a content publication website and email circulation where IT vendors can post content to an IT Decision Maker audience. The IT Decision Maker audience is able to find and engage with content that assists their pre-sale research and technology education. The ITUpdate audience consists of website users, email subscribers as well as decision maker and organisational profile information and database.

The platform has a specific orientation around IT topics such as Datacenter, Networking, Security, EUC, Enterprise Applications, IT Management, Communications, Data and Automation.

A visitor and subscriber can:

Search and browse vendor content
Setup Follows of Vendor and Content Type (to receive preferred content streams and new publication notifications)

An IT vendor can:

Create a profile page including contact request
List and publish content for free
Advertise and promote through paid options

Sponsored Site Content
Email Marketing
Telemarketing campaign

Access value added marketing tools such as Event Check In and Hero Content production

Australia:	www.itupdate.com.au
Singapore:	www.itupdate.com.sg
Malaysia:	www.itupdate.my
Philippines:	www.itupdate.ph
Indonesia:	www.itupdate.id
Vietnam:	www.itupdate.vn
Thailand:	www.itupdate.co.th
India:	www.itupdate.in
Hong Kong:	www.itupdate.com.hk