Audience Solutions

MARKETING PLATFORM & AUDIENCE CHANNELS

Live Intelligence and Content for IT Decision Makers

ITUpdate is Inform's proprietary marketing platform providing comprehensive audience solutions and content distribution across IT and Technology decision maker communities.

Unique Decision Makers

Access to extensive IT & Tech professional audience

Leading IT Brands

Trusted platform for major technology companies

390K

IT contacts from across ANZ and ASEAN

20

Unique IT job function persona

36

Industry Segmentation

9

Targeted Country Markets

ITUpdate is a content publication website and email circulation where IT vendors can post content to an IT Decision Maker audience. The IT Decision Maker audience is able to find and engage with content that assists their pre-sale research and technology education. The ITUpdate audience consists of website users, email subscribers as well as decision maker and organisational profile information and database.

The platform has a specific orientation around IT topics such as Datacenter, Networking, Security, EUC, Enterprise Applications, IT Management, Communications, Data and Automation.

A visitor and subscriber can:
  • Search and browse vendor content
  • Setup Follows of Vendor and Content Type (to receive preferred content streams and new publication notifications)
An IT vendor can:
  • Create a profile page including contact request
  • List and publish content for free
  • Advertise and promote through paid options
    • Sponsored Site Content
    • Email Marketing
    • Telemarketing campaign
  • Access value added marketing tools such as Event Check In and Hero Content production
Australia: www.itupdate.com.au
Singapore: www.itupdate.com.sg
Malaysia: www.itupdate.my
Philippines: www.itupdate.ph
Indonesia: www.itupdate.id
Vietnam: www.itupdate.vn
Thailand: www.itupdate.co.th
India: www.itupdate.in
Hong Kong: www.itupdate.com.hk

Live Content from ITUpdate

Webinar
Fabric Analyst in a Day - Data-Driven AI - Australia

29 Apr 2026 - 09:00 AEST | 07:00 SGT

Discover how Microsoft Fabric can transform your data analytics in this free, one-day workshop. Learn to unify data sources, create impactful Power BI reports, and enhance productivity.
Webinar
Revolutionize Manufacturing With AI And Microsoft Copilot

22 Apr 2026 - 18:00 AEST | 16:00 SGT

Explore how AI and Microsoft Copilot can transform manufacturing in this engaging webinar. Discover innovative strategies, real-world demos, and insights on optimizing operations and boosting efficiency.
Webinar
Fabric Analyst In A Day - Quadrant Technologies - India

17 Apr 2026 - 13:30 AEST | 11:30 SGT | 09:00 IST

Discover how Microsoft Fabric can transform your data analytics in the Fabric Analyst in a Day workshop. Learn to unify sources, build impactful Power BI dashboards, and optimize productivity.
Webinar
Fabric Analyst In A Day - MAQ Software - India

07 Apr 2026 - 13:30 AEST | 11:30 SGT | 09:00 IST

Explore Microsoft Fabric's capabilities in this free one-day workshop. Learn to unify data sources, build insightful Power BI reports, and streamline analytics processes to enhance productivity.
Webinar
Microsoft Digital Trust & Regulatory Summit: The Blueprint for Resilience and Sovereignty in the Age of AI

15 Apr 2026 - 18:00 AEST | 16:00 SGT

Join the Microsoft Digital Trust & Regulatory Summit to explore the critical landscape of AI governance. Gain insights from industry leaders on building resilient, sovereign organizations while navigating the complexities of compliance and security in EMEA.
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DISTRIBUTION CHANNELS

Audience Platforms

Multiple channels to reach your target IT & Tech audiences

Website Audience Platform

ITUpdate Content Portal - Premier IT content destination

Digital Platforms

LinkedIn, Google, Programmatic advertising

Social Platforms

Engaged IT professional communities

Email Marketing

Direct engagement with decision makers

B2B IT DM's
ANZ and ASEAN Web, Digital, Email, Tele

Global Reach Contextual Ads, Display Ads Search, Web, YouTube, Gmail

B2B IT DMs Most Comprehensive Global Data Leads, Ads, Connections

B2B & ABM Audience Global Reach Intent-based Segments Programmatic Display, Web, Native, Video

B2B & ABM Targeting Global Reach Semantic, Contextual, & Programmatic