Digital-first Lead Gen Campaign

Working with Lenovo to run multi-channel digital-led campaign focused on Lenovo HCI and Servers powered by AMD EPYCTM processors.

The campaigns aim to drive brand awareness, marketing-relationship-leads (MRLs), with contacts displaying digital engagement further qualified to sales-qualified leads (SQLs).

The campaign utilised ITUpdate data and audience extension across:

  • Programmatic Display
  • Social Advertising – LinkedIn
  • Email Broadcast
  • Telemarketing
  • ITUpdate Site Advertising
Data-Centre & Cloud, Hyperconverged Infrastructure

Key Stats

over-performance on qualified leads
CTOR on email
higher Programmatic CTR than benchmark
LinkedIn Open Rate in conversation ads format
Digital operations and creative service

As a value-added Distributor, specialising in the security space, Orca Tech required support from consultation, to digital campaign execution involving creative, copy, web development, media, events management, and marketing automation.

The Digital as a Service model enables Inform to work closely with Orca Tech’s marketing team to support and develop quarterly and annual marketing plans in line with the company goals.

Partner Revenue Growth Program

Tasked with Partner recruitment, onboarding and revenue generation, Inform put together a digital and direct outreach marketing program across ANZ designed and created with an exclusive target list in mind.

The program incorporated multiple digital channels as well as having a dedicated Account Executive who built relationships, educated and onboarded partners, plus supported them in achieving Revenue goals through collaboration with all parties.

Key Stats

Email click to conversion rate
Tele pitch to conversion rate
Uplift in revenue
Coverage of partner list
Multilingual Lead Gen Campaign

With an always-on program covering AU, NZ, MY, PH, SG, HK, IN, TH and ID in English and native language, Inform is helping to bridge Veeam’s pipeline gap with qualified sales leads generated through multi-channel programs.

Integration between email, programmatic, display and telemarketing channels for this ABM and ITUpdate whitespace program is essential to the continued success in delivering quality results – enabling Veeam to meet their sales and marketing objectives.


Backup and Recovery

Key Stats

Email Click-to-Open Rate
Calls with a noted outcome
SQLs a quarter
Distributor and multi-vendor collaboration

Working in partnership with Tech Data and collaborating with multiple Vendors we executed Lead Generation programs utilising multiple tactics including 1st party audience engagement and Account-based Marketing.

These programs enable the vendor with Tech Data to build sales relationships, sales pipeline and revenue.

English language – AU, NZ, SG, MY, PH
Local language – ID, TH

Data & Automation, Security, Data Centre & Cloud, Networking


ISR Resourcing

Providing the main ISR function for Rocket Software in the APAC region our dedicated agent is responsible for account and contact acquisition, account retention and customer service for trouble shooting support. Additionally our agent is working directly with local and APAC partners to educate and onboard them into the Rocket Software APAC community.

The role requires a diverse skill set including:

  • Inbound and outbound enquiries, quote and demonstration requests
  • Translations for ASEAN countries
  • Coordination and transfer of enquiries to relevant business departments
  • Lead acquisition, development and appointment setting
  • Coordination and hosting demonstrations with prospects including Account Managers
  • Script and email authoring for individual campaigns
  • Channel Partner acquisition, education, on-boarding, set up and support
ABM Design and Creative

With an always on account-based marketing and sales strategy, Pega required fresh, innovative and personalised creative assets to support their efforts. In collaboration, Inform crafted, designed and developed various digital assets including interactive eBooks, social media banners, brochures and flyers – all tailored to a key account across APAC. With our compelling creatives and design support we’ve assisted Pega in creating positive brand associations and the closing of a seven-figure deal with a multinational enterprise account!

APAC Pipeline Generation

Inform designed, created and executed a fully integrated demand generation program across the Asia Pacific Region in English and local language.

Utilising multiple tactics including ITUpdate email marketing, advertising, Vendor Page and ITUpdate telemarketing, Inform supported Lenovo in achieving their quarterly pipeline goals.

Key Stats

Leads TH, ID, MY, SG, PH, AU, NZ
Partner Marketing Unleashed

Inform designed, created and executed a fully integrated demand generation program across APAC in English and local language. Working with IBM directly and 30 selected Channel Partners, the program’s focus is to drive demand for specific IBM solutions, in specific markets, for specific IBM Partners across multiple marketing channels.

The program is an always on service incorporating first-party ITUpdate Digital Advertising, Media, Email Marketing, Web Design, Audience acquisition and Lead Generation. Inform also supports IBM Partners with opportunity follow up and on-going nurturing.

Key Stats

Qualified Leads
Audience Reach
Email Sends
Rocket - ISR Resourcing

Inform resourcing provides the sole Inside Sales Rep (ISR) for Rocket Software APAC – supporting with acquisition, retention, and customer support. Our ISR also provides additional support with Partner engagement and recruitment to help further build Rocket Software’s APAC community.

The Inform resource successfully meets a diverse skill set required by Rocket Software APAC including:

  • Inbound enquiries, quote and demonstration requests
  • Supporting with translations of inbound enquiries from ASEAN countries
  • Coordination and transfer of enquiries to relevant business departments
  • Lead development and appointment setting
  • Coordination and hosting demonstrations with prospects including Account Managers
  • Script and email authoring for individual campaigns
  • Channel Partner support and lead distribution
Google Dedicated Resources

With a team of dedicated resources year on year, this program focuses on building relationships, educating and upselling Education entities across ANZ. Our team are an extension of Google supporting with retention as well as new business opportunity discovery, nurturing prospects through to qualified appointments – liaising directly with Google Inside Sales Representatives.

In addition to the lead and pipeline generation, our team also supports with event recruitment and follow up, customer satisfaction surveys, contact acquisition and contact verification.

Key Stats

Past 6 months* only
Decision Makers onboarded
Multi-BU Always on Lead Gen

Working with HP Inc and their inside sales team,  we support their on-going lead generation efforts across ANZ, with multiple business units as well as Channel Partners. Our efforts include outbound lead generation programs, webinar and physical event recruitment, email marketing, database acquisition and cleansing, and inbound call and lead management, we’ve been a long standing partner with HP.


Key Stats

*Last 2 years only
Over $25M
Qualified Leads
Inbound Lead Development
Contacts Verified and/or Acquired
Email Sends
Net New Lead Gen

For over five years Inform has supported Cisco and their Channel Partner network with market reach, audience engagement, event and webinar promotions and net new lead generation through digital, email and tele outreach across the ANZ markets.

Working across the suite of Cisco solutions, and predominantly utilising ITUpdate audience targeting, Inform have successfully and consistently delivered quality leads with great engagement and conversion rates.

Key Stats

Past 6 months* only
Qualified Leads
Email Sends
Events Management Portal

Inform have designed, built and implemented NTT’s Event Marketing Portal over the last decade. The Portal is an intuitive web-based application enabling NTT to plan, create, view and manage online and in-person events across ANZ. Functionalities include:

  • Landing page creation and form fields customisation
  • SMS integration, set up and sends
  • Confirmation and Reminder Emails sends
  • Calendar file attachments
  • Registration and attendance tracking
  • Post-event feedback surveys and much more.

The platform also integrates with NTT’s existing CRM and marketing automation platform allowing for database synchronisation, lead scoring and data management. Inform continues to manage, maintain and develop new features for this business critical application for on-going healthy application lifecycle management.

Brand Engagement and MRL

Snowflake Inc., a cloud data-warehousing company, needed to drive high-value brand awareness and contact acquisition of APAC business decision makers through content syndication. Utilising first-party ITUpdate audience targeting across emails, programmatic advertising and ITUpdate Featured Content, high-value traffic was driven to a dedicated ITUpdate Vendor Page that hosted various assets. The multi-channel digital campaign delivered a 0.17% CTR in programmatic advertising (above-industry standard performance), 19% email open rates, and 287 identified enterprises with a digital touchpoint.

Data Acquisition & Lead Gen

Our task was to verify, cleanse and acquire this business unit’s database of over 50K records across the ANZ region. Using tactics including data washing with our own ITUpdate audience, email marketing where applicable, research and outbound telephony we were able to support the achievement of this objective for over 65% of the database. Whilst completing this exercise for added value, we incorporated a lead generation component to enable the business unit’s Sales team to start and continue relationships with confirmed decision maker prospects supporting their global sales goals.

Key Stats

of overall database cleansed , verified and acquired
new contacts acquired
Qualified Leads
Event Registrations
Lead Gen

Focusing on lead generation across TH, ID, HK, AY, NZ, SG, MY and PH, for a Cloud Services solution. We’ve generated, so far, 114 high value leads with a total of $25.1M USD in pipeline!


Key Stats

Marketing Automation Management

As a Marketo Certified Partner, we lead the day-to-day instance management of the Marketing Automation platform for the Digital Operations team at Commvault in the APAC region.

Our scope of work included:

  • Program creation
    • Email broadcasts
    • Webinars
    • Events
    • Nurture journeys
  • Smart Campaign creation
  • Scoring
  • Registration page and form builds
  • Database Management, Cleaning and Segmentation
  • Sales CRM integration
  • Testing
  • Reporting
Channel & Distribution Marketing

Working with multiple areas of Dell in the APAC region, across multiple programs from data center solutions to end user solutions we provide fully integrated programs in English and native language including Thai, Bahasa Indonesian and Vietnamese.

Working with Dell and selected Channel Partners across the region we support opportunity discovery through web development, digital marketing, email marketing and outbound telephony.

Key Stats

Landing Pages
Email Sends
LDR Resourcing

Inform resourcing provided a dedicated Lead Development Representative working onsite at Inform across the ANZ market with the responsibility for inbound and outbound audience acquisition, lead development, lead management, webinar education and more. We’ve also directly supported Commvault’s sales team and channel partners in opportunity discovery and account growth.